A social media scheduling tool can be an absolute lifesaver for non profits!  As a charity or social enterprise, you’ll constantly be juggling a million things at once and it can be hard to find the time to post on social media every day. That's where a social...

So you need to boost your marketing and communications in 2023. But where to start? It’s easy to get overwhelmed by all the blogs and articles telling you what you should do. Many charities struggle with marketing and communications due to limited resources and a lack...

Helping organisations get their message out there and change communities for the better is at the core of what we are about. Which is why we offer bespoke and flexible training for charities giving both staff and volunteers valuable skills in marketing, PR and digital...

Whether you are launching a new awareness day, kicking off a community project or sharing a fabulous success story with your membership, you’ll need a communications campaign to give your team a clear vision of what it is you want to say and achieve.We can all...

As we emerge into a new, post-covid landscape, at Marketing with Purpose, we speak to more and more charities and not for profit organisations who are looking to become more strategic in the way that they use their digital communications. We see that organisations are...

With a clear, well thought out marketing strategy your organisation, or social enterprise, will be more successful and effective in reaching all your key audiences and stakeholders, with the least amount of time, money and effort.We know that it is often a challenge...

Without a doubt social media has been one of the biggest revolutions in marketing in the last decade.The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021. That's about 48% of the world’s population. Whilst almost 50%...

About tone Tone is the way in which you use language to convey the specific personality and overall feeling of your organisation. As an example, depending on your non-profit, your tone may be formal or informal, serious or joking, authoritative or friendly, or any...

Gaining the trust of your supporters is extremely important for charities, being organisations which cannot run without the support and donations of the public. This trust tends to be hard won, as money spent on donations does not return a tangible product in the same...

Messaging, and the way you communicate to your audience, are extremely important. It is a priority that you communicate the right messages to your target audience. If you are able to successfully show people what you are all about, you will engage with people who will...

Storytelling is an extremely valuable tool in marketing. It is one of the most effective ways to get a message or information across in an interesting and engaging way. And it can be used in a multitude of ways, whether you are telling stories through your website,...

Studies have shown that people are inclined to be more generous towards someone if the person is an identified individual, as opposed to a statistical life or someone who is at the same risk but with no name, face or story. It shows that people are more likely to...

Content Twitter is unique in that posts are limited to 280 characters and this allows for content which is concise and impactful. Twitter also has a high volume of content, with 500 million tweets being published every day.¹ Therefore a challenge that comes with...

Instagram is the second most logged-in social media site for daily use and is therefore essential in order to reach a lot of people. It is also very versatile and can be used for many different types of post.Demographics Although there is a very wide-ranging user...

Facebook is the most widely used social media platform in the world and is therefore an essential for any type of nonprofit organisation who wants to reach a wide audience. Whether your cause is local or global, virtually everyone has a Facebook account, so it is the...

SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats A SWOT analysis useful for assessing both the internal factors (strengths and weaknesses) and external influences (opportunities and threats) which may have an impact on your organisation. It is important...

PEST Analysis – Political, Economic, Social and Technological forces PEST analysis focuses on only external factors which may affect your organisation, and although there may be some overlap with the Opportunities and Threats portion of the SWOT analysis, it can be...

Competitor and market research are tasks which are often overlooked when charities are being set up, but it is an essential process for anyone who wants to build a successful brand and marketing strategy. What is it? It involves looking at the overall trends and...

Repeat donations form a significant chunk of income for many charities, and donors who set up recurring gifts have been shown to give significantly more than people who give isolated, individual donations.¹ There is lots of data showing that people are generally less...

The first essential step in competitor and market research is to know your competitors. This involves gaining a better understanding of the other organisations in your area who may be a threat to your success. Learning about your competitors will allow you to identify...