Charity Marketing Strategy
How do we create a marketing strategy that aligns with our charity's overall objectives?
How can we create consistent brand messaging that resonates with our target audience?
How do we identify the most effective channels for reaching our target audiences?
Charity Marketing and Communications Strategy
A marketing and communications strategy is a crucial aspect of any charity. It helps you reach your target audience and achieve your desired results. Our team brings a wealth of experience, creativity, and energy to help your charity kickstart, develop, and implement its marketing and communications strategies effectively.
Whether you want to refresh your marketing strategy or you are starting from scratch, we are here to help. Our team can assist with complete organisational strategies, long-term campaigns, or one-off projects.
Our Process
YOUR GOALS
We start by identifying your charity’s goals and what you hope to achieve through digital marketing.
YOUR TARGET AUDIENCE
During this step, we will create a detailed picture of your stakeholders: service users, donors, funders, and volunteers and how best to communicate with them.
KEY MESSAGING
We will work with you to develop a consistent and compelling message that resonates with your target audience and supports your objectives.
RESEARCH
Our team will analyse the current sector landscape and how your charity’s current marketing activities perform.
OBJECTIVES
We will help you set clear, measurable objectives that align with your charity’s overall objectives.
MARKETING CHANNELS
Using the information from our research we recommend the most effective channels for reaching your target audiences, such as social media, email, events, or direct mail.
MEASURING IMPACT
We will provide recommendations on how to track your progress and evaluate the success of your marketing.
NEXT STEPS
Finally, the next steps in implementing your strategy will be recommended.
What’s included
Initial scoping and planning session
An editable (live) strategy document
Follow up session
What we've done
What we can help with
Charity Marketing Strategy
General Charity Marketing Support
Charity Brand Communications
Charity Social Media Management
Charity Social Media Advertising
Charity Email Marketing
Charity Content Writing
Charity Blog Writing
Charity Website Copy
Charity PR
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