Charity Marketing Strategy

How do we create a marketing strategy that aligns with our charity's overall objectives?

How can we create consistent brand messaging that resonates with our target audience?

How do we identify the most effective channels for reaching our target audiences?

Charity Marketing and Communications Strategy

A marketing and communications strategy is a crucial aspect of any charity. It helps you reach your target audience and achieve your desired results. Our team brings a wealth of experience, creativity, and energy to help your charity kickstart, develop, and implement its marketing and communications strategies effectively.

Whether you want to refresh your marketing strategy or you are starting from scratch, we are here to help. Our team can assist with complete organisational strategies, long-term campaigns, or one-off projects.

Our Process

Step 1


We start by identifying your charity’s goals and what you hope to achieve through digital marketing.

Step 2


During this step, we will create a detailed picture of your stakeholders: service users, donors, funders, and volunteers and how best to communicate with them.

Step 3


We will work with you to develop a consistent and compelling message that resonates with your target audience and supports your objectives.

Step 4


Our team will analyse the current sector landscape and how your charity’s current marketing activities perform.

Step 5


We will help you set clear, measurable objectives that align with your charity’s overall objectives.

Step 6


Using the information from our research we recommend the most effective channels for reaching your target audiences, such as social media, email, events, or direct mail.

Step 7


We will provide recommendations on how to track your progress and evaluate the success of your marketing.

Step 8


Finally, the next steps in implementing your strategy will be recommended.

What’s included

Initial scoping and planning session
An editable (live) strategy document
Follow up session

What we've done

Third Sector Leaders Kirklees

Third Sector Leaders Kirklees is a small but powerful charity in West Yorkshire that provide free information, advice, training, peer support and networking opportunities to VCSE organisations and groups. Marketing With Purpose started working alongside TSL Kirklees...

The Hive Silsden

When The Hive at Silsden, a community hub in West Yorkshire, approached Marketing With Purpose, they were looking to raise awareness of their centre in their local community. The team felt overwhelmed and were desperate to get to grips with their marketing, and in...

Young Barnet Foundation

Young Barnet Foundation’s Space2Grow Children & Young People’s Fund is a funder supporting voluntary and community groups, that are members of the Young Barnet Foundation (YBF) and are working with children and young people (and their families). YBF approached MWP...

Special iApps

Special iApps supplies educational apps to support children with special educational needs, including autism and Down syndrome. The apps can be used by parents, educational settings or healthcare settings and are proven to encourage many areas of a child’s...

Everyday Mental Health

Everyday Mental Health is a group of trusted Kirklees organisations determined to give people in the community the tools and confidence to combat mental health challenges. They do this by working with community leaders to better support all of the people in their care...

Office Odyssey

Office Odyssey is one of the UK’s leading suppliers of Epson’s sustainable & reliable Business Inkjet technology. A social enterprise, its mission is to create opportunities for people on the autistic spectrum and those with other barriers to work while minimising...

Emerson College

Emerson College provides adult education and learning that integrates the spiritual social and practical dimension of life and work. The college welcomes students and visitors from all over the world, celebrating the diversity and uniqueness of each person, and offers...

For anyone supporting those with their mental health is an online platform created and launched by Helen O’Connell, an advanced nurse practitioner, offering information, help and advice. Designed by Helen as a Social Prescribing (Self-Care) Directory, it...

Kirklees Youth Alliance

Working in collaboration with Agency for Good we support a number of social enterprises, charities and not for profit organisations, with a wide range of marketing services. Kirklees Youth Alliance (KYA) works to provide a strong collaborative community youth sector...

Discover Tai Chi

Working alongside Agency for Good, Amanda supported Discover Tai Chi to secure coverage for the business, which uses new evidence-based approach and teaching methods to deliver wellness and wellbeing workshops and online sessions. The aim was to position Phil and...

What we can help with

Charity Marketing Strategy

General Charity Marketing Support

Charity Brand Communications

Charity Social Media Management

Charity Social Media Advertising

Charity Email Marketing

Charity Content Writing

Charity Blog Writing

Charity Website Copy

Charity PR

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