Everyday Mental Health is a group of trusted Kirklees organisations determined to give people in the community the tools and confidence to combat mental health challenges. They do this by working with community leaders to better support all of the people in their care by providing initial training and offering a support network for those who have attended their Mental Health Awareness Course.
Agency for Good invited us to work with them on this project as it launched a new website and Everyday Mental Health began to run workshop sessions.
The challenge was to raise awareness of this brand new initiative, as well as, highlighting how important good mental health is and how good mental health helps both participating organisations and local communities.
Marketing with Purpose’s role was to produce a social media strategy, tactical plan and manage the projects social media platforms.
Once we had set up and established social media pages for the project, we worked with the three lead organisations to collate and write content, each month creating a range of imagery and posts to engage with both individuals and organisations within the Kirklees area. We also reached out to local
groups to help promote the courses on their platforms too.
Viky, our Operations Director explains “This is was time specific project and with just three months working on the project we needed to get Everyday Mental Health’s platforms set up and populated as quickly as possible.
Our approach was to create some very strong branded imagery that really represented the audiences we were aiming to reach. In the first month we focussed on brand awareness and in months two and three began to widen content to talk about what impact mental health issue have for the local community and how specific audiences could get involved in the courses on offer. We were also able to extend the project’s messaging around breaking down the barriers to talking about mental health as several national mental health campaigns were running at the time, such as #TimetoTalk.”
As we handed over the project, we were able to give report on the first three month’s social media activity and assist in identifying actions that could help the Everyday Mental Health team grow their engagement further.
Whether you are looking for ongoing support with your social media output or have a one-off project or campaign, why not get in touch and see how we can help?