Helping organisations get their message out there and change communities for the better is at the core of what we are about. Which is why we offer bespoke and flexible training for charities giving both staff and volunteers valuable skills in marketing, PR and digital comms.
When The Hive at Silsden, a community hub in West Yorkshire, approached us, they were looking to raise awareness of their centre in their local community. The team felt overwhelmed and were desperate to get to grips with their marketing, and in particular their social media output.
After our kick-off session, we agreed on a series of training sessions focusing on planning digital comms as well as ‘how to’ sessions on both software and social platforms. The aim was that the Hive team would feel more confident and have the skills to implement a range of marketing activities themselves.
The first step was to carry out a skills audit to see where the team felt they needed the most support. That meant the training we designed was bespoke to the Hive team which we then delivered as one in-person workshop, and four one-hour online sessions.
Leanne from the Hive explains:
“Amanda and Viky helped change our outlook on our approach to Social Media Marketing right from the beginning!”
We are a charity run community centre with minimal staff. Our social media activity was beginning to drop as it felt like such a mountain to climb. Within a few short weeks, Amanda had helped us to break down our needs and re-address our purposes to ensure we had a better, more streamlined approach to our marketing in general. She has been ever-present which has proved so helpful and reassuringly flexible.
We are looking forward to our final few weeks of input that will tie everything together to enable us to have the confidence to take back the ropes to become more successful with our social media!”
Gill Macdonald, St Clare Hospice approached Marketing with Purpose for support with making their organisation’s paid social media more effective. Once again, we were able to design a very bespoke package for their team; looking at creating campaigns, best practice content for social ads & how to integrate it with organic content including step by step sessions on their specific social media platforms. Gill says:
“Marketing with Purpose helped us out just at the right moment! We’d been struggling with some skills gaps in the team, and they plugged those gaps with a flexible approach and great up to date industry insights.”
If like Leanne at the Hive or Gill at St Clare, you are looking to upskill your team, whether it’s a one-off session or a package of workshops we can help. Our aim is to help organisations equip themselves with the skills and knowledge they need to make their marketing and digital comms more effective.
We love sharing our knowledge with others and are committed to making each session work for both individuals and the overall aims of each organisation.
Interested in finding out more about how we can help with digital comms training? Why not drop us a line and set up a call?