Studies have shown that people are inclined to be more generous towards someone if the person is an identified individual, as opposed to a statistical life or someone who is at the same risk but with no name, face or story. It shows that people are more likely to...
Content Twitter is unique in that posts are limited to 280 characters and this allows for content which is concise and impactful. Twitter also has a high volume of content, with 500 million tweets being published every day.¹ Therefore a challenge that comes with...
Instagram is the second most logged-in social media site for daily use and is therefore essential in order to reach a lot of people. It is also very versatile and can be used for many different types of post. Demographics Although there is a very wide-ranging user...
Facebook is the most widely used social media platform in the world and is therefore an essential for any type of nonprofit organisation who wants to reach a wide audience. Whether your cause is local or global, virtually everyone has a Facebook account, so it is the...
SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats A SWOT analysis useful for assessing both the internal factors (strengths and weaknesses) and external influences (opportunities and threats) which may have an impact on your organisation. It is important...
