PEST Analysis – Political, Economic, Social and Technological forces PEST analysis focuses on only external factors which may affect your organisation, and although there may be some overlap with the Opportunities and Threats portion of the SWOT analysis, it can be...
Competitor and market research are tasks which are often overlooked when charities are being set up, but it is an essential process for anyone who wants to build a successful brand and marketing strategy. What is it? It involves looking at the overall trends and...
Repeat donations form a significant chunk of income for many charities, and donors who set up recurring gifts have been shown to give significantly more than people who give isolated, individual donations.¹ There is lots of data showing that people are generally less...
The first essential step in competitor and market research is to know your competitors. This involves gaining a better understanding of the other organisations in your area who may be a threat to your success. Learning about your competitors will allow you to identify...
