Without a doubt social media has been one of the biggest revolutions in marketing in the last decade. The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021. That’s about 48% of the world’s population. Whilst...
About tone Tone is the way in which you use language to convey the specific personality and overall feeling of your organisation. As an example, depending on your non-profit, your tone may be formal or informal, serious or joking, authoritative or friendly, or any...
Gaining the trust of your supporters is extremely important for charities, being organisations which cannot run without the support and donations of the public. This trust tends to be hard won, as money spent on donations does not return a tangible product in the same...
Messaging, and the way you communicate to your audience, are extremely important. It is a priority that you communicate the right messages to your target audience. If you are able to successfully show people what you are all about, you will engage with people who will...
Storytelling is an extremely valuable tool in marketing. It is one of the most effective ways to get a message or information across in an interesting and engaging way. And it can be used in a multitude of ways, whether you are telling stories through your website,...
Studies have shown that people are inclined to be more generous towards someone if the person is an identified individual, as opposed to a statistical life or someone who is at the same risk but with no name, face or story. It shows that people are more likely to...
