Content Twitter is unique in that posts are limited to 280 characters and this allows for content which is concise and impactful. Twitter also has a high volume of content, with 500 million tweets being published every day.¹ Therefore a challenge that comes with...
Instagram is the second most logged-in social media site for daily use and is therefore essential in order to reach a lot of people. It is also very versatile and can be used for many different types of post. Demographics Although there is a very wide-ranging user...
Facebook is the most widely used social media platform in the world and is therefore an essential for any type of nonprofit organisation who wants to reach a wide audience. Whether your cause is local or global, virtually everyone has a Facebook account, so it is the...
SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats A SWOT analysis useful for assessing both the internal factors (strengths and weaknesses) and external influences (opportunities and threats) which may have an impact on your organisation. It is important...
PEST Analysis – Political, Economic, Social and Technological forces PEST analysis focuses on only external factors which may affect your organisation, and although there may be some overlap with the Opportunities and Threats portion of the SWOT analysis, it can be...
Competitor and market research are tasks which are often overlooked when charities are being set up, but it is an essential process for anyone who wants to build a successful brand and marketing strategy. What is it? It involves looking at the overall trends and...
